Nike Commercial featuring Lebron James & music by Cliff Martinez
did someone over at the NBA film/marketing department recently discover the magic of instrumental post-rock and or soundtracks? about a month or two ago i saw the above commercial for Nike with Lebron James. excuse me, LEBRON JAMES. anyways, im watching the commercial and cant help but notice that the music is from none other than Steven Sodenbergh's 2002 Solaris. you know the remake of the 1972 Russian Sci-fi epic about a sentient hallucination inducing planet, starring ya boy George "worst batman, but still a good actor" Clooney. yeah, that Solaris that no one saw. so im like LEBRON is feeling the cerebral Sci-fi? who knew? but then this morning im watching sportscenter as i usually do in the a.m and i notice the below commercial featuring music by the ridiculously not talked about enough Rachel's. you know them the lil indie band from Louisville who make sprawling, sublime chamber music type jams featuring field recordings and no vocals. yeah that Rachel's. So im thinking the NBA marketing department must have recently gotten into Pelican and Sigur Ros as well. but then i stopped and realized the key factor in both of these jawns is ya boy LEBRON JAMES, basketball player extraordinare and connoisseur of fine music. i salute you LEBRON keep up the good work.
NBA Commercial Featuring music by Rachel's
